Artivive's white-label landing page is for durable, professional buyers — museums, galleries, premium brands, and enterprises. The page should feel like a gallery wall or a serious cultural institution's own site: restrained, confident, editorial. No gimmicks, no AI-slop tells. Type is assured, space is generous, and there is exactly one purposeful use of the gradient. The message: permanence, taste, and quiet competence.
Typography
Display
Your brand, in augmented reality
52px, weight 700, -3% letter-spacing
Headline that fills the hero space. Large and confident, but not oversized. Stops before the viewport clipping point.
Headline
Live under your brand in days
28px, weight 600, -1% letter-spacing
Section subheadings. Clean rhythm, no pill-chip labels floating above.
Body
The world's most-used AR platform on your own domain, under your logo, with no app to download. From €299/mo.
16px, weight 400, 1.6 line-height
Running copy and supporting text. High readability, constrained line length (~75ch).
Rule: Montserrat is the only font. Weight contrast (400 body, 600–700 headings) and size steps ≥1.25× provide hierarchy, not a second typeface. Letter-spacing is tight but optically correct, never crushed.
Colour Palette & Restraint
INK#111111
BODY#4a4644
BG#f4f4f4
SKY#5fa2c9
ROSE#dda6c2
GRADIENT
The signature gradient rose→sky, used exactly once
The gradient rule: One intentional moment per page view. Examples: a dark statement beat headline ("No app. Just a link."), the closing CTA, or a hero accent. Never as default decoration on every heading or button. Restraint = signal of taste.
Background: Neutral light grey #f4f4f4, never warm cream (#fff8f5 is the "AI default" tell). Surfaces are white #ffffff. Borders are soft (#e8e4e1). Sky blue #5fa2c9 is the single accent colour for links, buttons, emphasis. Rose #dda6c2 appears only in the gradient.
Three Layout Concepts
Nav with logo + 'Book a demo'
1. Trust-Forward
Hero with quiet artwork treatment (calm, no bursting particles). Trusted-by logo strip high. One proof/stats row. How-it-works in 3 steps. A real case study with an outcome. FAQ. Closing CTA. Emphasis: permanence, security, cultural credibility.
Full-width editorial image
2. Editorial Prestige
Large full-bleed artwork showing a museum or gallery. Generous whitespace. One dark statement beat with the gradient. Quiet rhythm between light and dark sections. Proof stats. FAQ. Pitched at cultural institutions and luxury brands. Magazine-like proportion.
Pricing + features centre-right
3. Direct-to-Quote
Hero headline + brief, then move fast to pricing and a feature checklist. Stripped down for impatient buyers. Proof logos. Security/GDPR note. Named contact SLA callout. Pricing toggle (monthly/yearly). CTA: 'Get a custom quote'. Omits how-it-works and case studies.
Common to all three: Sticky nav (logo, one link or two, 'Book a demo' button, €299 anchor). Sticky buy-bar at the bottom showing pricing. Generous padding (28px–40px gutters). Rounded corners 10–16px (not extreme). Smooth scroll reveals (opacity + subtle translate, respect reduced-motion). No icon-tile-card grids; if showing features, use a checklist with real text, not icons.
Artwork Treatment
Hero Artwork: Quiet & Purposeful
A framed artwork on a gallery wall
The hero shows a real piece of art — a painting, photograph, or sculpture — in a museum or gallery context. Lighting is calm and directional (museum spotlighting). The frame is visible. No burst of particles or "magic" around it. The AR itself is implied (the copy says "point a phone and it comes alive"), not shown in the hero. Trust the product; don't oversell it.
If you want to show AR, use a before/after (plain artwork → the same artwork with gentle colour/detail enhancement), not explosive effects.
Trust Signals & Structure
Proof Logos
Centre Pompidou, National Gallery, KHM, WWF, Hyundai, Hard Rock. Real, recognisable names. High up on the page.
Proof Stats
750k+ creators, 190+ countries, 200+ museums, 150+ brands. Put numbers in a simple 4-column grid (or 2×2 on mobile).
Stability Line
"Trusted since 2018, profitable, still here." Quiet contrast to the shutdowns (8th Wall, Adobe Aero, Blippar). One sentence, not a rant.
Security & Privacy
Built in Vienna. EU data-privacy standards. Optionally: SOC 2, GDPR link. A named contact, not a queue (SLA callout).
Real Pricing
From €299/mo or €2.999/yr. Monthly/yearly toggle. Setup fee waived until 1 Sep. No vague "custom quote only."
No App, Ever
Experiences open in the mobile browser via link or QR code. No download, no app store, no friction. Lead with this.
Tone & Anti-Slop Rules
Avoid: Small pill-chip eyebrow labels above headlines. Use silence and type size instead.
Avoid: Numbered scaffolding (01, 02, 03). Use words and confident spacing.
Avoid: Identical card grids. Vary layout, use real text (checklists, not icon tiles).
Avoid: Buzzwords (streamline, empower, supercharge, world-class, enterprise-grade). Use specific verbs.
Avoid: Em-dash overuse. Prefer periods and short sentences. One thoughtful em-dash per section, max.
Avoid: Low contrast. Text on coloured backgrounds must be ≥4.5:1 (WCAG AA). No gray-on-gray.
Do: Use real assets (real artwork, real client logos, real numbers). No stock photos, no invented features.
Do: Show restraint. The page should feel like it was edited by taste, not generated by default.